In entertainment, a tagline is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.
Image: 1920 Erich Ludwig Stahl und Otto Arpke Anzeige Lichtbild Bühne Plakat zum Horrorfilm "Du musst Caligari werden", DECLA
Image: 1920 02 anonyme Künstler Innen Plakat Du musst Caligari werden, im Marmorhaus am Donnerstag, den 26. Februar
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising". A slogan usually has the attributes of being memorable, very concise and appealing to the audience.
In 1995, FDA's assertion of authority to regulate tobacco drew heavy opposition from the tobacco industry, which erupted into lawsuits and slogans urging "Keep FDA Off the Farm."
