Texoma is an interstate region in the United States, split between Oklahoma and Texas. The name is a portmanteau of Texas and Oklahoma. Businesses use the term in their names to describe their intended service area. This includes 8 counties with a population estimate of 319,455.

Gainesville is a city in and the county seat of Cooke County, Texas, United States. Its population was 17,394 at the 2020 census. It is part of the Texoma region and is an important Agri-business center.