The Match King is a 1932 American Pre-Code drama film made by First National Pictures, directed by William Keighley and Howard Bretherton. The film starred Warren William and Lili Damita, and follows the rise and fall of Swedish safety match tycoon Ivar Kreuger. Based on the novel by Einar Thorvaldson, the film was released on December 31, 1932.
Film still with Damita and William
Pre-Code Hollywood was an era in the American film industry that occurred between the widespread adoption of sound in film in the late 1920s and the enforcement of the Motion Picture Production Code censorship guidelines in 1934. Although the Hays Code was adopted in 1930, oversight was poor, and it did not become rigorously enforced until July 1, 1934, with the establishment of the Production Code Administration. Before that date, film content was restricted more by local laws, negotiations between the Studio Relations Committee (SRC) and the major studios, and popular opinion than by strict adherence to the Hays Code, which was often ignored by Hollywood filmmakers.
In this 1931 publicity photo, Dorothy Mackaill plays a secretary-turned-prostitute in Safe in Hell, a pre-Code Warner Bros. film.
Will H. Hays was recruited by the studios in 1922 to help clean up their "Sin City" image after a series of scandals, especially the Roscoe "Fatty" Arbuckle manslaughter trial.
This 1932 promotional photo of Joan Blondell was later banned under the then-unenforceable Motion Picture Production Code.
Clara Bow lifts her skirt on the poster for the pre-Code film The Saturday Night Kid (1929). Skirt-lifting was one of many suggestive activities detested by Hays.