The Simpsons Ride is a motion simulator ride located in the Springfield areas of both Universal Studios Florida and Universal Studios Hollywood. Based on the animated television series The Simpsons, the ride was announced in 2007 as a replacement for Back to the Future: The Ride at both parks. It first opened at Universal Studios Florida on May 15, 2008, and then a few days later at Universal Studios Hollywood on May 19, 2008. The producers of The Simpsons contributed to the design of the ride, which uses CGI animation, also worked on the ride's 2D animation. At the time of its opening, the ride featured state-of-the-art projection and hydraulic technology.

Robert Underdunk Terwilliger Jr., PhD, better known as Sideshow Bob, is a recurring character in the animated television series The Simpsons. He is voiced by Kelsey Grammer and first appeared in the episode "The Telltale Head". Bob is a self-proclaimed genius who is a graduate of Yale University and a champion of high culture, including the adoption of a transatlantic accent, similar to that of Grammer's portrayal of Dr. Frasier Crane from the sitcoms Cheers and Frasier. He began his career as a sidekick on Krusty the Clown's television show, but after enduring constant abuse, Bob framed his employer for armed robbery in "Krusty Gets Busted", only to be foiled by Bart Simpson, and sent to prison. Bob started seeking revenge against Bart while in prison, and the two became feuding arch-enemies.