Troyan is a town remembering the name of Roman Emperor Trajan, in Lovech Province in central Bulgaria. It is the administrative centre of the homonymous Troyan Municipality. The town is about 162 kilometres away from the country capital Sofia. The river of Beli Osam passes through the heart of the town. The 2021 Census indicates that the population of the Trojan was 18,449 inhabitants. The ethnic distribution of the inhabitants is ethnic Bulgarians (87.29%), with minorities being Roma (1.23%) and Turks (1.03%). Donka Mihaylova of Bulgarian Socialist Party has been the town's mayor since 2011.

Lovech Province is one of the 28 provinces of Bulgaria, lying at the northern centre of the country. It is named after its main city - Lovech. As of December 2009, the population of the area is 151,153.