Tulia is a city in, and county seat of, Swisher County, Texas, United States. The population was 4,967 at the 2010 census; in the 2018 census estimate, it had fallen to 4,682. The city is at the junction of U.S. Route 87 and Texas State Highway 86, about 2 miles (3 km) east of Interstate 27. Tulia is a center for farming and agribusiness activities.

Swisher County is a county in the U.S. state of Texas. As of the 2020 census, its population was 6,971. Its county seat is Tulia. The county was created in 1876 and later organized in 1890. It is named for James G. Swisher, a soldier of the Texas Revolution and signer of the Texas Declaration of Independence.