Elon Musk completed his acquisition of Twitter in October 2022; Musk acted as CEO of Twitter until June 2023 when he was succeeded by Linda Yaccarino. Twitter was then rebranded to X in July 2023. Initially during Musk's tenure, Twitter introduced a series of reforms and management changes; the company reinstated a number of previously banned accounts, reduced the workforce by approximately 80%, closed one of Twitter's three data centers, and largely eliminated the content moderation team, replacing it with the crowd-sourced fact-checking system Community Notes.

@dril is a pseudonymous Twitter user best known for his idiosyncratic style of absurdist humor and non sequiturs. The account and the character associated with the tweets are all commonly referred to as dril or wint, both rendered lowercase but often capitalized by others. Since his first tweet in 2008, dril has become a popular and influential Twitter user with more than 1.8 million followers.