The UPI College Basketball Player of the Year was an annual basketball award given to the best men's basketball player in NCAA Division I competition. The award was first given following the 1954–55 season and was discontinued following the 1995–96 season. It was given by United Press International (UPI), a news agency in the United States that rivaled the Associated Press but began to decline with the advent of television news.

United Press International (UPI) is an American international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20th century until its eventual decline beginning in the early 1980s. At its peak, it had more than 6,000 media subscribers. Since the first of several sales and staff cutbacks in 1982, and the 1999 sale of its broadcast client list to its main U.S. rival, the Associated Press, UPI has concentrated on smaller information-market niches.