Ubud is a town on the Indonesian island of Bali in Ubud District, located amongst rice paddies and steep ravines in the central foothills of the Gianyar regency. Promoted as an arts and culture centre, it has developed a large tourism industry. It forms a northern part of the Greater Denpasar metropolitan area.

Bali is a province of Indonesia and the westernmost of the Lesser Sunda Islands. East of Java and west of Lombok, the province includes the island of Bali and a few smaller offshore islands, notably Nusa Penida, Nusa Lembongan, and Nusa Ceningan to the southeast. The provincial capital, Denpasar, is the most populous city in the Lesser Sunda Islands and the second-largest, after Makassar, in Eastern Indonesia. The upland town of Ubud in Greater Denpasar is considered Bali's cultural centre. The province is Indonesia's main tourist destination, with a significant rise in tourism since the 1980s, and becoming an Indonesian area of overtourism. Tourism-related business makes up 80% of the Bali economy.