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Uffizi

The Uffizi Gallery is a prominent art museum located adjacent to the Piazza della Signoria in the Historic Centre of Florence in the region of Tuscany, Italy. One of the most important Italian museums and the most visited, it is one of the largest and best known in the world and holds a collection of priceless works from the period of the Italian Renaissance. After the ruling house of Medici died out, their art collections were gifted to the city of Florence under the famous Patto di famiglia negotiated by Anna Maria Luisa, the last Medici heiress; the Uffizi is one of the first modern museums. The gallery had been open to visitors by request since the sixteenth century, in 1765 it was opened to the public, formally becoming a museum in 1865. Today, the Uffizi is one of the most popular tourist attractions of Florence and one of the most visited art museums in the world; the building of Uffizi complex was begun by Giorgio Vasari in 1560 for Cosimo I de' Medici so as to accommodate the offices of the Florentine magistrates, hence the name uffizi, "offices".

The construction was continued by Alfonso Parigi and Bernardo Buontalenti. The top floor was made into a gallery for the family and their guests and included their collection of Roman sculptures; the cortile is so long and open to the Arno at its far end through a Doric screen that articulates the space without blocking it, that architectural historians treat it as the first regularized streetscape of Europe. Vasari, a painter and architect as well, emphasised its perspective length by adorning it with the matching facades' continuous roof cornices, unbroken cornices between storeys, as well as the three continuous steps on which the palace-fronts stand; the niches in the piers that alternate with columns of the Loggiato filled with sculptures of famous artists in the 19th century. The Uffizi brought together under one roof the administrative offices and the Archivio di Stato, the state archive; the project was intended to display prime art works of the Medici collections on the piano nobile.

He commissioned the architect Buontalenti to design the Tribuna degli Uffizi that would display a series of masterpieces in one room, including jewels. The octagonal room was completed in 1584. Over the years, more sections of the palace were recruited to exhibit paintings and sculpture collected or commissioned by the Medici. For many years, 45 to 50 rooms were used to display paintings from the 13th to 18th century; because of its huge collection, some of the Uffizi's works have in the past been transferred to other museums in Florence—for example, some famous statues to the Bargello. A project was finished in 2006 to expand the museum's exhibition space some 6,000 metres2 to 13,000 metres2, allowing public viewing of many artworks, in storage; the Nuovi Uffizi renovation project which started in 1989 was progressing well in 2015 to 2017. It was intended to modernize all of more than double the display space; as well, a new exit was planned and the lighting, air conditioning and security systems were updated.

During construction, the museum remained open, although rooms were closed as necessary with the artwork temporarily moved to another location. For example, the Botticelli rooms and two others with early Renaissance paintings were closed for 15 months but reopened in October 2016; the major modernization project, New Uffizi, had increased viewing capacity to 101 rooms by late 2016 by expanding into areas used by the Florence State Archive. The Uffizi hosted over two million visitors in 2016, making it the most visited art gallery in Italy. In high season, waiting times can be up to five hours. Tickets are available on-line in advance, however, to reduce the waiting time. A new ticketing system is being tested to reduce queuing times from hours to just minutes; the museum is being renovated to more than double the number of rooms used to display artwork. On 27 May 1993, the Sicilian Mafia carried out a car bomb explosion in Via dei Georgofili and damaged parts of the palace, killing five people.

The blast destroyed five pieces of art and damaged another 30. Some of the paintings were protected by bulletproof glass; the most severe damage was to the Niobe room and classical sculptures and neoclassical interior, although its frescoes were damaged beyond repair. In early August 2007, Florence experienced a heavy rainstorm; the Gallery was flooded, with water leaking through the ceiling, the visitors had to be evacuated. There was a much more significant flood in 1966 which damaged most of the art collections in Florence including some of the works in the Uffizi; the collection contains some ancient sculptures, such as the Arrotino, the Two Wrestlers and the Bust of Severus Alexander. Collections of the Uffizi Official website Uffizi – Google Art Project Uffizi Gallery Uffizi Gallery Tickets and Tour

Grass Valley (Pershing and Humboldt counties, Nevada)

The Grass Valley of Pershing and Humboldt counties in northern Nevada, United States, is a 30-mile long valley. The north section of the valley is part of the southwest portion of Winnemucca on the Humboldt River. Clear Creek flows down the valley center, north-northwesterly and joins the Humboldt at Rose Creek, Nevada, 10 miles southwest of Winnemucca; the census-designated place of Grass Valley, with a population of 1,161, occupies the central 8 miles of the valley. The valley was named for the grass used for grazing. Grass Valley trends north-northwest and is nestled between two mountain ranges on the Humboldt River's south; the East Range is southwest, the Sonoma Range is north-northeast. The valley narrows at its south-southeast with the north terminus hills of the Tobin Range meeting the Sonoma Range; the valley is widest at about 9 miles. Clear Creek enters from the northeast just north of center, it drains from the central massif of the Sonoma Range, Sonoma Peak, at 9,395 feet; the valley narrows north and south to about 4 miles, but widens at the floodplain of the Humboldt River.

The center of the valley is just southwest of Clear Creek Ranch at the west foothills of the Sonoma Range. The north of Grass Valley is traversed by Nevada State Route 294, it becomes the unimproved road, Grass Valley Road, goes through the valley center-east near the mountain foothills. Grass Valley Road continues south through Paradise Valley, enters the north of Dixie Valley. List of valleys of Nevada Grass Valley, lat-long.com

Fashion influencer

A fashion influencer is a personality that has a large number of followers on social media, creates fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. Brands endorse them to attend fashion shows, designer dinners and exclusive trips and to wear their clothes on social media. If a salary has been involved, the influencer has to label such posts as paid or sponsored content. Before social media "they would have been called'It girls'". Today in 2020, this profession has become saturated. Instagram is the main app used for fashion influencing. Business magazine Forbes identified fashion influencers as "the new celebrity endorsements". However, influencers seem to have a closer relationship with their audience than traditional celebrities; as marketers Jung von Matt, Brandnew IO and Facelift point out: "Daily interactions across multiple channels, through photos, stories or live sessions, create a form of closeness and trust" that make influencers "often more tangible than traditional celebrities".

In 2017, Forbes named Chiara Ferragni, Danielle Bernstein, Julia Engel, Gabi Gregg, Jenn Im, Susanna Lau, Nicolette Mason, Simone Zippi Stardust, Aimee Song and Bryan Yambao known as Bryanboy, as the top influencers in the fashion category. In the beginning of 2000, fashion blogs appeared to be amateurish personal areas, they were created as a hobby by fashion lovers to share their ideas of the latest trends or to get a job in the traditional fashion industry on. With increasing reach, bloggers learned to monetize their contents; as Pedroni remarks: “fashion blogs evolved from personal diaries kept by fashion lovers, into sophisticated marketing and economic tools”. Shortly after, new social media platforms such as Instagram, Twitter and YouTube spread, they enabled bloggers to reach a greater audience and have an closer relationship with their existing readership. In fact, some bloggers closed their blogs as traffic moved to other platforms such as Instagram. According to researcher Emily Hund “Social media’s influencer economy has gained steam in the last few years on platforms like Instagram and Pinterest, whose image-heavy nature lends itself to commerce”.

Social media gave rise to influencers who did not have a blog in the first place. Jenn Im became a fashion influencer due to her successful YouTube channel, German influencer Pamela Reif due to her high reach on Instagram. In 2017, Instagram was the social media platform with the highest reach for fashion influencers. Forbes calculated that the top ten fashion influencers combined generated a reach of 23,3 million on Instagram. At the same time, the fashion industry had the highest share on Instagram influencer marketing in the US, its share 61 percent, dominated by far subsequent sectors investing in influencer marketing such as travel and food and drinks. The fashion industry spends around €1 billion on sponsored Instagram posts per year. By 2019, many fashion influencers had "closet accounts" dedicated to them on social media. Influential in their own right, these accounts search clothing websites to identify the clothes the influencers wear, post the resulting shopping list. In doing so, they help shape business trends.

Fashion influencers generate income through brand co-operations and affiliate links. Principal sources of income are brand co-operations in terms of product placement. Fashion influencers are paid to pose with specific products on their social media channels and must mark them correspondingly; the economic value of a fashion influencer is most measured by number of followers. Other key aspects are demographics of their followers, engagement rate and fit between influencer and brand; the latter is the necessary precondition for influencers to work with a brand. As thousands of people follow them for their authentic personality and style, influencers must be able to identify themselves with the brand in order to recommend it convincingly. Many influencers claim to work with brands they like and would recommend in private as well. Influencer Camille Charrière turned down a 5-digit offer of Macy’s, because she could not identify with the clothes: “At the end of the day, I’m selling my taste and my eye – if I do things off-brand I will lose the respect”.

Successful fashion influencers generate an income through their social media activities that enables them to quit their jobs and focus on their social media career. German fashion influencer Xenia van der Woodsen left her full-time job at an investment trust, when she realized that she could earn more money with a single Instagram post than working mana full day in a regular job; until fashion influencer Danielle Bernstein spoke out on her mid-six figures income in 2015, financial information about the influencer business were rare and inconsistent. In 2017, a study of Jung von Matt, Brandnew IO and Facelift revealed that such a high income is rare among influencers. Only eight out of the 1,200 interviewed influencers earn in average between $10,000 – 25,000 per campaign and only three of them more than $25,000. Albeit the “leading fashion influencers in Germany make over one million in revenue each year”, the majority makes less than $1,000 per campaign. A majority of influencers receive a salary.

A minority of 20 percent makes brand co-operations in exchange for giveaways. The salary depends on the number of followers; the higher the follower number, the higher the salary range. The price for a cooperation depends on the contract terms, for example if it concerns a one-time Instagram post or a long-term partnership including s