Umberto Eco was an Italian medievalist, philosopher, semiotician, novelist, cultural critic, and political and social commentator. In English, he is best known for his popular 1980 novel The Name of the Rose, a historical mystery combining semiotics in fiction with biblical analysis, medieval studies and literary theory, as well as Foucault's Pendulum, his 1988 novel which touches on similar themes.
Eco in 1984
Umberto Eco in 1987.
Eco at his home in 2010
Collège de 'Pataphysique, stamp of Satrap Umberto Eco. By Jean-Max Albert Rt, 2001
Semiotics is the systematic study of sign processes and the communication of meaning. In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter.
Color-coding hot- and cold-water faucets (taps) is common in many cultures but, as this example shows, the coding may be rendered meaningless because of context. The two faucets (taps) probably were sold as a coded set, but the code is unusable (and ignored), as there is a single water supply.
Signaling and communication between the Astatotilapia burtoni
Chart semiotics of social networking