WH Smith PLC, trading as WHSmith, is a British retailer, with headquarters in Swindon, England, which operates a chain of high street, railway station, airport, port, hospital and motorway service station shops selling books, stationery, magazines, newspapers, entertainment products and confectionery.

Swindon is a town in Wiltshire, England. At the time of the 2021 Census the population of the built-up area was 183,638, making it the largest settlement in the county. Located in South West England, Swindon lies on the M4 corridor, 71 miles (114km) to the west of London and 36 miles to the east of Bristol. The Cotswolds lie just to the town's north and the North Wessex Downs to its south.