WISC-TV is a television station in Madison, Wisconsin, United States, affiliated with CBS and MyNetworkTV. It is the flagship television property of locally based Morgan Murphy Media, which has owned the station since its inception. WISC-TV's studios are located on Raymond Road in Madison, and its transmitter is located on South Pleasant View Road in Madison's Junction Ridge neighborhood.

The Evening Telegram Company, d/b/a Morgan Murphy Media, is an American television and radio company based in Madison, Wisconsin. The company is named for publisher Morgan Murphy, who expanded the business after he took over from his grandfather, who founded the Superior Evening Telegram.