Watchdog is a British consumer investigative journalism programme that was broadcast on BBC One from 14 July 1985 to 17 October 2019. The programme focused on investigating complaints and concerns made by viewers and consumers over problematic experiences with traders, retailers and other companies around the UK, over customer services, products, security, and possible fraudulent/criminal behaviour. Since it first began, the programme had achieved great success in changing the awareness consumers have of their purchasing rights, as well as pushing forward for changes in company policies and consumer laws, and in some cases helping to close down businesses whose practices have left many people dissatisfied and out of pocket. The show's longstanding slogan was "the programme you cannot afford to miss".
The title card used in 2017, featuring the addition of "Live", referring to episodes being broadcast live when aired.
BBC One is a British free-to-air public broadcast television channel owned and operated by the BBC. It is the corporation's oldest and flagship channel, and is known for broadcasting mainstream programming, which includes BBC News television bulletins, primetime drama and entertainment, and live BBC Sport events.
An image of 'Digit Al' sitting on the last BBC1 mechanical ident, taken from the last analogue BBC One Northern Ireland transmission on 23 October 2012 at 23:31 GMT
The circle idents were introduced on 7 October 2006 and were used until 31 December 2016. The Hippos ident is shown above.