The Whole Earth Catalog (WEC) was an American counterculture magazine and product catalog published by Stewart Brand several times a year between 1968 and 1972, and occasionally thereafter, until 1998.
The Fall 1969 issue of the Whole Earth Catalog.
The Last Whole Earth Catalog back cover from August 1972 showing the ATS-3 satellite image of Earth used on the cover of the first issue.
Stewart Brand in 2010
Earthrise, by William Anders, Apollo 8, 1968, the cover photo of the second and third editions.
Stewart Brand is an American project developer and writer, best known as the co-founder and editor of the Whole Earth Catalog. He has founded a number of organizations, including the WELL, the Global Business Network, and the Long Now Foundation. He is the author of several books, most recently Whole Earth Discipline: An Ecopragmatist Manifesto.
Brand in 2020
Earth from space, by ATS-3 satellite, 1967
Earthrise, by William Anders, Apollo 8, 1968
Brand speaking at the Frontiers Conference, 2010