William Hayward Wakefield was an English colonel, the leader of the first colonising expedition to New Zealand, and one of the founders of Wellington city. As a leader, he attracted much controversy.

The New Zealand Company, chartered in the United Kingdom, was a company that existed in the first half of the 19th century on a business model that was focused on the systematic colonisation of New Zealand. The company was formed to carry out the principles devised by Edward Gibbon Wakefield, who envisaged the creation of a new-model English society in the Southern Hemisphere. Under Wakefield's model, the colony would attract capitalists, who would then have a ready supply of labour: migrant labourers who could not initially afford to be property owners but would have the expectation of one-day buying land with their savings.