Zakopane Style is an art style, most visible in architecture, but also found in furniture and related objects, inspired by the regional art of Poland's highland regions, most notably Podhale. Drawing on the motifs and traditions in the buildings of the Carpathian Mountains, this synthesis was created by Stanisław Witkiewicz who was born in the Lithuanian village of Pašiaušė, and is now considered to be one of the core traditions of the Goral people.

The Gorals, also known as the Highlanders are an ethnographic subgroup primarily found in their traditional area of southern Poland, northern Slovakia, and in the region of Cieszyn Silesia in the Czech Republic, where they are known as the Silesian Gorals. There is also a significant Goral diaspora in the area of Bukovina in western Ukraine and in northern Romania, as well as in Chicago, the seat of the Polish Highlanders Alliance of North America.